Three key points of intelligent product appearance design

  时间: 2021-08-25      163    

We will eventually communicate with machines in a natural way. In the direction of intelligent product design with voice interaction as the core function, the design suggestions for appearance modeling are

① Fully consider the aesthetics and preferences of target users;

Create their favorite appearance according to the target customer group. For example, children will like Jibo better than echo, and trendy people prefer Raven r because they can sing and dance with it.

Unlike screen based smartphones, users can't change the theme skin to find their preferences, and Google home can only cater to user preferences and home style by "changing pants".

② Consider the modeling design based on the use scene;

We should consider what kind of realistic environment users will use. At present, most of the intelligent voice products on the market are placed on the desktop. We should seriously consider the size. For example, if they are a little bigger and heavier, it is inconvenient to move freely and place them everywhere. If they are defined as multiple use scenes, they must be portable.

For example, the "dot matrix touch screen" cover on the top of Raven h can be easily removed for voice and finger touch interaction, so it is not limited by the fixed position.

③ Avoid falling into the valley of terror;

To avoid excessive similarity with human characteristics, it is suggested to use abstract methods to extract anthropomorphic elements for design expression, which helps the product convey emotional information to users, so as to effectively improve users' favor.

For example, the artificial intelligence NOMI carried by Wei Lai ES8, and Baidu's "Du Mi", are designed to create intelligent emotional interaction through this design method, so that an industrial product can be upgraded into a new partner with life and emotion.

However, if it is too similar to people's characteristics, the technical ability at this stage can not be realistic and realistic like people in modeling, and the voice, expression and action can not achieve a natural and perfect match, so this nondescript design will bring a bad experience to users. For example, buddy launched by blue frog robotics company can easily make users fall into the "valley of terror".

"Horror Valley theory" was put forward by Japanese robot expert Mori Changhong. He believes that the higher the simulation degree of human toys or robots, the more favorable people will be, but when a critical point is reached, the favorable degree will suddenly decrease.

The more like people, the more disgusted with fear until the bottom of the valley, which is called the valley of terror. As shown in the picture, the moving zombie at the bottom of the valley is more terrible than the stationary corpse, although the corpse is terrible enough.